×
293
Fashion Jobs
NETE.IN
CRM & Logistics Executive
Permanent · MUMBAI
FABINDIA OVERSEAS PVT. LTD.
Retail Planner
Permanent · NEW DELHI
SELECTIVE GLOBAL SEARCH PVT. LTD.
Business Development
Permanent · NEW DELHI
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · KARIMNAGAR
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · MIRYALAGUDA
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · KOTHAGUDEM
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · NAGARKURNOOL
LIFESTYLE BRANDS
Area Sales Manager Bangalore
Permanent · BENGALURU
HIRING STUDIO
Chief Financial Officer
Permanent · HOSAPETE
RJ CUBE STAFFING SOLUTIONS
Storekeeper
Permanent · DELHI
ORIENT CRAFT LTD.
Production Incharge
Permanent · NEW DELHI
GETNATTY DESIGNTECH PVT. LTD
Business Development & Sales Specialist
Permanent · MUMBAI
CONSULT IN INDIA
Area Sales Manager- (South & West Region)
Permanent · Kota
ADECCO INDIA PRIVATE LIMITED
e Commerce Executive :Garments Company:Kolkata
Permanent · Kolkata
NCDI PLACEMENT CONSULTANCY
Sales Coordinator (Male) For Leading Retail Store
Permanent · Lucknow
2COMS CONSULTING PVT LTD.
Area Sales Manager Knitwear/ Innerwear
Permanent · Mumbai
SEARCHLIGHT HR SERVICES PVT. LTD
Sales Manager- Fragrances
Permanent · Chennai
KEYSTONE CONSULTING PVT LTD
Business Development - Textile Company
Permanent · Coimbatore
JOB SEARCH
General Manager - Mumbai & Delhi Exp in Textile Testing Industry Only
Permanent · National Capital Region
JOB SEARCH
sr. Executive - Accounts & Finance - Vile Parle
Permanent · Mumbai
CAREER CROSSWAYS
Export Marketing Manager
Permanent · Ahmedabad
TEJASWI SERVICES PVT LTD
Business Development Executive
Permanent · Mumbai

Vedant Fashions Manyavar and Mohey target new customer demographics and markets

Published
today Oct 3, 2018
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Manyavar and Mohey, two brands of Vedant Fashions Private Limited, are targeting new customer demographics and markets as India’s ethnic wear market continues to organise.

Manyavar and Mohey are targeting a younger audience who are expected to respond well to their more casual designs - Mohey- Facebook


Vedant Fashions is looking towards a younger audience for its ethnic occasion wear brands Manyavar and Mohey. As the two brands expand their ethnic casual wear ranges for men and women respectively, they are targeting a younger audience who are expected to respond well to the more casual designs. Both brands hope to encourage younger customers to incorporate ethnic garments into their everyday wear. Manyavar’s current “Parivar Ravivar” advertising campaign also works to this end.

The brands are also standardising the fabrics used across all products. New chemical formulations for fabrics are designed to increase both uniformity and the overall feel of textiles. This follows the standardisation and organisation of India’s ethnic wear market where branded apparel is taking up a greater share of the marketplace.

Manyavar currently totals 650,000 square-feet of retail space which comprises over 500 stores that include over 50 flagship stores and 12 international stores. Mohey is available at over 50 multi-brand outlets across India.

Ravi Modi launched Manyawar in 1999 as a men’s ethnic clothing brand under the parent company Vedant Fashions Private Limited. The brand has come to specialise in wedding wear and occasion wear and is one of India’s leading brands in the category.

Mohey was launched by Vedant Fashions in 2016 as a women’s traditional occasion wear label that retails garments including lehengas, sarees, and kurtas.

Copyright © 2019 FashionNetwork.com All rights reserved.