Vasu Healthcare enters herbal skincare market with ‘Vasu Naturals’ brand
Ayurveda firm Vasu Healthcare Pvt Ltd has entered into the herbal skincare market with the launch of a range of herbal skincare products in the personal care segment, under the ‘Vasu Naturals’ brand.
The company has launched over 20 products under its ‘Vasu Naturals’ brand targeted at millennials and banking on its affordable pricing for growth.
Vasu Healthcare expects its newly launched brand to contribute 25 percent to its overall revenue over the next three years.
“Vasu Naturals is the result of our strong Ayurveda heritage and R&D capabilities. The range is aimed at offering innovative yet pocket- friendly range and as per lifestyle of millennials,” Hardik Ukani managing director at Vasu Healthcare Pvt Ltd said in a statement.
“Awareness for personal hygiene has increased globally post Covid-19 and acceptance of natural and Ayurvedic solutions has picked up. We are receiving excellent response from the domestic market, as well as international markets from the MENA region, CIS and Europe region,” Ukani added.
Vasu Naturals will be available across the company’s network of over 50 countries and on digital platforms. The company plans to further expand into personal hygiene, skincare and oral healthcare segments in the coming months.
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