Vastramandala to revive Kozhikode’s legacy as textile hub
today Feb 17, 2016
Vastramandala, a novel initiative of Kudumbashree in apparel manufacturing, has been inaugurated by MK Muneer, Kerala’s minister for social justice and panchayats to revive Kozhikode’s legacy as a textile hub, according to a national daily.
Vastramandala is a consortium of apparel units in Kozhikode south constituency under Kudumbashree, one of the largest women empowering projects in the country. The objective of the consortium is to promote the products of these apparel units under Kudumbashree brand across the state. The products which mainly include children’s apparel and other readymade clothes would undergo strict quality check so as to compete with the top brands in the field.
The minister, while inaugurating the two apparel manufacturing units, said implementation of Vastramandala in Kozhikode south constituency will revive Kozhikode’s heritage as a textile hub. The new units have been named Calico Designs and Calico Fashions.
Kudumbashree members and their family members, who have an experience in stitching, are part of the consortium. They have undergone training in apparel designing at the National Institute of Fashion Technology, and would be soon provided further training with modern technologies in the field.
The project, formed by the state government, is to be implemented in select assembly constituencies in the state after it is experimented in Kozhikode. Later on, the Kudumbashree district mission also plans to open similar units in various municipalities.
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