Vasquiat, the exclusive online club for luxury trend-setters
today Oct 24, 2018
New, invite-only e-commerce platform Vasquiat is launching to provide trend-setters with the opportunity to pre-order clothing and accessories from luxury brands. By curating a selection of products at exclusive prices, its business model is aimed at stylish shoppers who have the power to set trends.
With the goal of reversing the shopping cycle dictated by the fashion industry, which benefits the ‘late buyer’, Vasquiat will try to stand out from other platforms such as Farfetch and Net-A-Porter and their business model of selling in-season collections, and other formats such as Vestiaire Collective’s pre-owned fashion platform. Instead, products on Vasquiat will be on sale when they are first launched, and increase in price over time.
The carefully curated mix will include a selection of Spanish and international brands. From Spanish designers such as Moisés Nieto and Berta Cabestany to the Ukrainian Anna October, the selection will also include Portugal-based knitwear brand Valentine Witmeur Lab and New York-based Chufy. Jewellery by Wilhelmina Garcia and handbags from D’Estrëe, Clémence Flane and Ballen Pellettiere will complement the looks. And more brands will follow: footwear brand Castañer and handbag label Heimat Atlantica are due to launch on the site soon, leading a long list of brands preparing their debut on the exclusive platform.
In addition to rewarding shoppers with early access to future fashion collections, the pre-order format will help partner brands see how customers react to their collections and get instant feedback from industry insiders. This is particularly useful considering the e-tailer supports on-demand manufacturing.
Vasquiat is a project led by CEO Rafa Blanc, alongside Spanish fashion influencer Blanca Miro, named fashion director, and Natalia Swarz, who will be serving as art director. Launched on 13 October, the exclusive e-commerce platform said it has a waiting list of thousands of people in Europe.
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