Varun Dhawan, Shruti Haasan to endorse watch brand Fossil in India
Bollywood actors Varun Dhawan and Shruti Haasan have been named as brand ambassadors of leading watch brand Fossil for the Indian market.
Fossil will launch its first campaign in the country featuring the actors endorsing the brands new range of touchscreen, smartwatches by end of this year.
"The decision to be a part of Fossil links back to my natural affinity with the brand's values and personality in many ways. I look forward to being an integral part of the Fossil family and its fascinating growth journey in India," said Varun in a statement.
Shruti said"I am happy to be chosen to represent Fossil. I have always been inspired by the brand. I am truly delighted to endorse the brand for their smartwatches and leather bags which blend great style with functionality. I am incredibly flattered to represent a brand of global scale and to feature in one of the most interesting campaigns this season."
Fossil Gen 3 touchscreen smartwatches are priced between Rs 19,995-21,995 (approx $300 to $340) and available at all exclusive Fossil retail stores and select doors across the country.
"They not only represent the next generation of Fossil fans, but they also personify a rare blend of talent, class, intelligence and popularity. We firmly believe this engagement will open up new avenues for us to engage with a broad set of young consumers," said Johnson Verghese, Managing Director, Fossil India.
Fossil group currently has around 550 points of sales across the country, which includes exclusive outlets, departmental stores and multi-brand outlets.
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