Varun Bahl launches online bridal consulting service

By

Isabelle Crossley

Published
Jul 7, 2021

Designer Varun Bahl has launched an online bridal consulting service to enable customers to plan and order their wedding ensembles completely from home. 

 
As weddings begin to restart but many shoppers continue to take precautions and remain home as much as possible, Varun Bahl’s online bridal service enables brides-to-be to have their clothing brought to life from home. Customers will have regular online meetings with the brand’s team, receive instructions on how to measure themselves, get progress updates, and be given detailed customisation options on their outfits as the brand adapts to the new normal.
 
“Every bride deserves the wedding day of her dreams, with the perfect look and ensemble,” the brand announced on Facebook.

“Varun Bahl has designed a personalised bridal consultancy experience to leave no stone unturned in ensuring your fairytale dreams become a reality. Guiding and assisting you through the entire process, from initial selection to finishing touches, you can now select the perfect outfit for your big day while sitting at home.”
 
The brand also recently launched its latest bridal wear collection ‘A Midsummer Dream’, which is available to be shopped through the service. The collection mixes prints with embellishments for an opulent feel and has a colour palette of light, seasonal summery hues.
 
“This collection is inspired by the grandeur of South Asian heritage seamlessly amalgamated with the blissful shades of summer,” said Bahl, about the collection on Facebook.

“The vibrant colour palette comes together with resplendent traditional motifs to tell a story that is woven using timeless methods and techniques of South Asian patrimony.”