Var-Vadhu wedding exhibition to showcase bridal wear in Punjab this October

By

Isabelle Crossley

Published
Sep 7, 2021

From October 1 to 4, Var-Vadhu The Indian Wedding Exhibition will bring together 70 exhibitors and around 200 wedding themed brands at Pathankot in Punjab to create a one-stop-shop for brides-to-be in the state.

The business-to-customer event will feature product categories including bridal wear, men’s wedding wear, occasion wear, wedding jewellery, cosmetics, perfumes, fashion accessories, wedding and honeymoon planners, wedding event planners, home furnishings, trousseau items, floral design, wedding photographers, and interior design, among others.
 
The shopping fair expects around 5,000 visitors, according to its 10Times event page. Organised by Olampia Exhibition Private Limited with venue partner Utsav Resorts, the event will focus on brands in the mid-range to bridge-to-luxury segments of the wedding market.

As lockdown restrictions are lifting in most areas of the state, wedding demand is expected to be above average due to numerous weddings having to be postponed due to Covid-19 and related regulations. The shopping fair represents an opportunity for Punjab’s wedding industry to recover from the effects of the pandemic and for brands to reach a wider customer base. 
 
Olampia Exhibition runs a range of events in the business-to-business and business-to-customer sectors. Other upcoming events include trade show Cold Chain Asia set to take place in Kashmir this October and Automobile Expo, scheduled to take place in Jammu in the same month.