Vanraj Zaveri launches jewellery brand Zaavorr
Vanraj Zaveri has launched fine jewellery brand Zaavorr with a dedicated e-commerce store. The brand’s 18-carat gold jewellery is designed to be a wearable investment.
Zaavorr launched with a wide range of lightweight, contemporary gold jewellery featuring subtle aquamarine crystals on the brand’s new website. With jewellery designs with names including ‘Galaxy’, ‘Scintillation’, ‘Luna’, and ‘Celestial’, the brand’s maiden collection is simultaneously delicate and ethereal and modern and wearable.
Notable pieces include the ‘Supernova’ multi-layer body chain featuring a crescent moon and ‘Stella’ slim ring with dangling star charm.
“I found that women and men who would invest in gold jewellery would not necessarily wear those same pieces,” Zaveri told Vogue India, about her inspiration for setting up the brand.
“Hoping to bridge that gap, I started creating a line of design-forward investment pieces. Zaavorr pieces should be treated as such- kept out in the sun, sparkling, rather than tucked away in a safe deposit box.”
“Founded on the idea that jewellery could be more than an accessory, Zaavorr is second skin,” said Zaveri.
“A self-gifting brand focusing on collections that are designed to become an extension of the person wearing it- a symbol of luck, celebration and love- a way for everyone to wear their personality and to pamper themselves.”
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