Published
Feb 15, 2023
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Vanity Wagon to open new kiosk in New Delhi's Pacific Mall

Published
Feb 15, 2023

Vanity Wagon will open a new kiosk in New Delhi’s Pacific Mall in Subhash Nagar on February 18. The beauty retailer’s new point of sale will feature a a multi-brand range of clean cosmetics products. 

A Vanity Wagon beauty kiosk - Vanity Wagon


“2023 is indeed one of the best years to make an offline presence,” said Vanity Wagon’s CEO and co-founder Prateek Ruhail in a press release. “We have received an amazing response from our customers since our first launch in Select City Walk. As a young company, we are very eager to enter the offline retail market.’’ 
 
The kiosk will be the brand’s second to date in New Delhi and will feature brands including Aqualogica, Ayuga, Dr Sheth's, Love Earth, Power Gummies, Kiro Beauty, and Better Beauty among others. 

“Even though e-commerce is a rapidly expanding and significant component of the market, we are aware that people enjoy shopping offline as well,” said the business’ co-founder and co-CEO Naina Ruhail. “In order to deepen consumer relationships with us, we are launching our second kiosk in Delhi.” 

Vanity Wagon began as an e-commerce retailer and is now working on establishing an offline retail presence to enable its customers to experience its products in person. “The trust consumers have placed in Vanity Wagon as an online retailer, has led to its expansion into the offline market,” wrote the brand in a press release. 

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