Vanity Wagon raises Rs 5.5 crore from Inflection Point Ventures, others

By

Maverick Martins

Published
Oct 29, 2021

Clean beauty marketplace Vanity Wagon has raised Rs 5.5 crore ($733,370) in a pre-series A funding round led by Inflection Point Ventures.
 

Venture Catalysts, Lotus Herbals, the existing investors – Agility Ventures and a consortium of HNI’s also participated in the funding round.
 
Vanity Wagon will use the funds to strengthen its technology, marketing, private label acquisitions, and international expansion.

Commenting on the funding, Prateek Ruhail, co-founder and CEO of Vanity Wagon, in a statement: “The beauty segment has been taken by a storm of Clean beauty. This is driven by consumers’ demand to consume non-toxic beauty and personal care products. As brands in this segment continue to show robust growth, we see Vanity Wagon becoming a dominant marketplace in the clean beauty market in the next 2-3 years.”
 
Mitesh Shah, co-founder of Inflection Point Ventures, added: “Modern age definition of beauty has moved far beyond fair skin. New-age brands are constantly challenging this norm and we have seen that many made-in-India beauty brands have proven that new-age women are looking for high efficacy products which are cruelty-free. Vanity Wagon’s growth has been exponential and the boom in D2C and online commerce in the beauty sector is going to empower the next level of growth for the company.”
 
The Delhi-based start-up was launched by Naina Ruhail, Prateek Ruhail, and Sahil Shrestha in 2018 and currently services 50,000 pin codes across India with over 150 brands in its portfolio.