Vanesa Care signs Kareena Kapoor as brand ambassador

By

Maverick Martins

Published
Feb 27, 2019

Vanesa Care, a leading company in perfumes and deodorants in India has signed Bollywood actress Kareena Kapoor Khan as its brand ambassador.
 

With the association, Vanesa Care is looking to enhance its brand visibility at a pan-India level and boost sales of its women’s perfume range in the country.
 
Vanesa is already a leading player in the men’s deodorant market with its brand Denver which has a pan-India market share of 7 percent. Denver is endorsed by actors Shah Rukh Khan and Mahesh Babu.

Commenting on the association, Saurabh Gupta, director of sales and marketing at Vanesa Care in a statement said: “Kareena is one of the biggest movie stars and youth icons in India. She is the perfect choice to represent Vanesa, our range of premium fragrances for new-age Indian women, as its brand ambassador. We are confident that this resonance between brand Vanesa and Kareena will also ring true with our target audiences across the country, and will give a big boost to our brand salience within the Indian market.”
 
Kareena Kapoor Khan added: “Brand Vanesa suits my own personality, which is why I recommend it to modern Indian women who love themselves and also love to express themselves in a self-assured manner.”
 
Established in 2007, Vanesa Deodorants currently offers feminine personal grooming products under its three ranges: Shero, Queen, and Babe.