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Published
Oct 17, 2022
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Van Heusen launches 'Move Labs Collection' with international parkour artist Chase Armitage

Published
Oct 17, 2022

Van Heusen, a menswear brand from Aditya Birla Fashion and Retail Ltd (ABFRL) has launched its ‘Move Labs Collection’ with a campaign featuring international parkour artist Chase Armitage.


Van Heusen launches 'Move Labs Collection' with international parkour artist Chase Armitage - Van Heusen


The campaign will be live across its social media pages, including Facebook, Instagram, and YouTube. It will also be featured across television advertisements, PVR screens, over-the-top platforms like Hotstar, Voot, and SonyLiv.

Van Heusen’s Move Labs Collection includes a wide range of shirts, trousers, suits, and blazers.

Commenting on the campaign, Abhay Bahugune, chief operating officer at Van Heusen in a statement said, “We are delighted that the ‘Move Labs Campaign’ has been the most successful campaign till date. With fast paced lifestyle, the demand for comfortable clothing is growing. Consumers are looking for solution-driven features and the collection is one stop solution for their needs.”

“Our consumers have loved the collection and we have been encouraged with the positive sentiment. Van Heusen stands for fashion and functionality and this unique campaign resonates the vision,” he added.

The newly launched collection will be available across Van Heusen’s 400 exclusive stores, Van Heusen’s website and e-commerce platforms Flipkart, Amazon and Myntra.

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