Van Heusen launches '7-in-1' suit collection
The collection range boasts of a blazer, a reversible waistcoat and two knitted trousers that can be turned into seven different looks.
To promote its 7-in-1 suit collection, Van Heusen will launch a marketing campaign featuring international parkour star Chase Armitage across multiple mediums - television, cinema, print, social media and out of home.
Commenting on the launch, Abhay Bahugune, chief operating officer at Van Heusen in a statement said: "We are excited to introduce the 7-in 1 suit collection that focuses on being contemporary and promises to make every man look his suave-best this wedding season. With a unique product proposition, this premium range intends to solve the prevalent conundrum of most festive shoppers, hassled with wear-it-once occasion wear."
Saikat Mitra design head for Van Heusen added: "Since patenting the first soft fused collar, Van Heusen has continuously pushed the envelope for innovation in fashion and functionality for more than 100 years. This 7-in-1 Suit concept provides new freedom of movement for every occasion - whether business or ceremony.”
The new 7-in-1 suit collection has been priced between Rs 14,999 ($210) to Rs 17,999 and will be available at Van Heusen’s retail outlets across India and also be sold e-commerce platforms.
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