Van Heusen expands footprint in south India with store in Bengaluru

By

Maverick Martins

Published
Mar 29, 2023

Van Heusen Innerwear, a brand from the house of Aditya Birla Fashion and Retail Ltd (ABFRL) has strengthened its retail presence in south India with the launch of its flagship women’s exclusive intimates store in Bangalore.

The store located in the in Jayanagar area was inaugurated by stylist Esha Amin and zumba instructor Sucheta Pal.

The store is spread across an area of 1,500 sq ft will house Van Heusen’s extensive collection of lingerie, active, athleisure, and lounge wear for women.

Commenting on the launch, Puneet Kumar Malik, CEO of the innerwear division at ABFRL in a statement said, “Van Heusen Innerwear aims to build stronger connections with women consumers by expanding its market presence. Our flagship intimates store aims at providing a premium shopping experience to contemporary women with innovative solutions catering to their ever-evolving lifestyle.”

Van Heusen Innerwear has a strong network of over 160 exclusive stores and sells through multi-brand outlets large format retail chains, and e-commerce platforms.