Valliyan hosts Dehradun pop-up for organic jewellery
Designer Nitya Arora’s jewellery brand Valliyan recently held a pop-up store in Dehradun for its line of organic cane jewellery. The brand is also set to launch at Elan in Karachi, Pakistan.
From May 11 to 12, Valliyan held a pop-up shopping event in Dehradun in collaboration with the management business SG. The event featured the designer’s new organic collection which is designed to be environmentally friendly with its use of natural, biodegradable cane. The collection features statement earrings and necklaces with large woven-cane sections. The brand also recently dressed the Bollywood celebrity Kusha Kapila in its organic cane line for the Cannes film festival in France.
The brand is gearing up to launch at the multi-brand luxury boutique Elan in Karachi, Pakistan. This will be the brand’s first outlet in the city but it already retails in Pakistan at Elan in Gulberg Galleria in Lahore.
On May 20, Valliyan launched its “Essentials” campaign for its latest collection which features bold eyeball motifs and thick chains. The collection is tailored to a youthful audience and also features subtle traditional influences.
Valliyan has dressed a number of Indian and international celebrities including Nicky Minaj, Kim Kardashian, and Priyanka Chopra. The brand has also collaborated with Manish Malhotra, JJ Valaya, and Masaba Gupta to create jewellery looks for their respective runway shows and has created a range of home accessories, bags, and scarves in collaboration with The Label Life.
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