Vaishali S works on capsule bridal collection to raise funds for weavers
Womenswear designer Vaishali Shadangule is working on a capsule bridal collection for the upcoming autumn/winter season and plans to donate a portion of the profits to weavers that she works with.
As artisans across India struggle financially with halted work due to the nationwide lockdown, Shadangule's upcoming Vaishali S autumn/winter 2020/2021 collection will be a smaller collection and each garment will come with a customer certificate showing the amount of money that has been donated to weavers through its sale. The recipients of the donation will also feature on the certificate.
“There will be mindful production, we are now bound to go back to our basics and be in sync with the nature’s cycle,” Shadangule told Elle India.
Shadangule believes that the fashion industry must be more mindful in the wake of the pandemic and sustainable fashion will be even more important moving forward.
The desinger is using the lockdown to share information about different traditional handloom techniques on its Facebook and Instagram pages.
Vaishali Shadangule launched Vaishali S in 2012. The brand specialises in traditional and fusion wear incorporating traditional handloom techniques from across India.
The brand retails its womenswear on multi-brand e-commerce platform Tata Cliq and recently opened a flagship store in Kala Ghoda in Fort, Mumbai in March this year.
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