Vaishali S celebrates store's first birthday with a pop-up and social events

By

Isabelle Crossley

Published
Mar 31, 2021

Womenswear designer Vaishali Shadangule is celebrating her brand Vaishali S’s Mumbai flagship store’s first birthday. The designer launched a pop-up in New Delhi and interactive in-store events.

 
Shadangule recently held a pop-up shop at The Collective in luxury mall DLF Emporio in Vasant Kunj, New Delhi, the brand announced on Facebook. The event enabled Delhi’s shoppers to browse Vaishali S’s new collection of bridal wear for the spring wedding season. A group of shoppers were also able to meet with Shadangule to discuss the collection and select outfits for their nuptials. 
 
As part of the brand’s flagship Birthday celebrations, violinist Sunita Bhuyan gave a live music performance dedicated to the brand’s handloom weavers at the Kalaghoda flagship store and streamed the performance online. The brand also recently partnered with entrepreneur Sujata to discuss business, sustainability, and her brand ‘Shemade Gourmet’ in-store and live online. 

“What a year,” Shadangule told Elle India, about her first flagship store’s first year in business. 

“I opened the store just one week before lockdown, and you can imagine how difficult it must have been. Nevertheless, I am still here, learned a lot, changed the way to interact with clients and weavers alike. But believe me, I am dreaming to be back to when you could have relaxed face-to-face relationships.”
 
“I have so many plans,” said Shadangule about the brand’s future.

“The real one though is to always remember to stay loyal to my core, without forgetting who I am and where I come from.”