Published
Jun 23, 2020
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VLCC strengthens personal care segment with hand wash launch

Published
Jun 23, 2020

VLCC Personal Care Ltd has strengthened its personal care segment with the launch of its VLCC Advanced Purifying Hand Wash amid the Covid-19 outbreak.
 

VLCC strengthens personal care segment with hand wash launch - VLCC


VLCC had entered the personal care segment in March this year with the launch of a range of gel and liquid hand sanitizers to meet the growing demand of these products in the country.
 
Commenting on the launch, Jayant Khosla, managing director at VLCC Group, in a statement said: "Since the onset of the pandemic, we all have started to be extra cautious of our health and well-being and as such, the demand for hygiene products like hand washes and sanitizers has gone up exponentially. We have decided to manufacture and distribute hand sanitizers as our humble contribution to the collective national effort of tackling the Covid-19 crisis and help fill the need gap for quality products in this category.”

VLCC hand wash has been price at Rs 55 ($0.72) for a 200ml pack. The product will be available in pharmacies, general stores, and e-commerce partners throughout India.
 
Founded in 1989, VLCC has 197 wellness centres in India and markets over 169 skincare, haircare, body care products.

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