VKC Pride launches women’s footwear line ‘Wow’ with ‘Shop Local’ campaign

By

Maverick Martins

Published
Aug 31, 2022

Footwear major VKC Pride has expanded its footwear range with the launch of a new footwear line for women titled 'Wow'- 'World of Women'. 

The launch of the new line also marked the beginning of the second phase of the brand’s ‘Shop Local’ campaign to promote neighbourhood traders.

Commenting on the launch of Wow, VKC Group managing director VKC Razak in a statement said. “We aim to take the Indian footwear industry to a new level by encouraging small retailers and distributors along with introducing innovative ideas and technologies in the industry.”

“The second phase of the Shop Local campaign will be rolled out across the country with various schemes to empower neighbourhood businesses and enable them to survive amidst the e-commerce firms. The first phase of the program was a huge success and was initiated to energise and encourage small scale neighbourhood businesses that were badly affected by the pandemic and faced challenges to survive in the market.,” he added.

The Kerala-based VKC Group is one of the largest footwear manufacturers in India with brands like VKC Pride, VKC Lite, and VKC Stile, among others.