VKC Group launches new brand ‘Debongo’ with a campaign featuring Amitabh Bachchan

By

Maverick Martins

Published
Apr 27, 2022

VKC Group has launched a new sports fashion brand ‘Debongo’ in the Indian market with a campaign featuring actor Amitabh Bachchan.

Under the Debongo brand, VKC will initially offer shoes, sandals, sliders, and bags. It plans to diversify its portfolio going forward and will add apparel, accessories, and other range of products in the next phase.

The actor will launch the brand through a campaign ‘You Are You’ which is expected to hit all over India soon.

Commenting on the launch, VKC Razak, managing director of VKC Group in a statement said, “We believe India has a huge potential for an affordable sporty-fashion brand that values the uniqueness of the user and raises their confidence every time they wear it. We want this brand to explore the potential of growing the confidence of every human being through contemporary fashion. We want the brand to highlight the fact that a beautiful India will be a collective of confident people.”

The Kerala-based VKC Group is one of the largest footwear manufacturers in India with brands like VKC Pride, VKC Lite, and VKC Stile, among others.