VIP partners with Counfreedise for online push

By

Maverick Martins

Published
Jul 11, 2018

Luggage and accessories brand VIP has partnered with BuyMore, a brand of Counfreedise Retail Services Ltd, India’s leading e-commerce aggregator to strengthen its position in the online market in India.

With the association, VIP will get an online push on over 10 e-commerce websites in the Indian marketplace and 8 websites across 12 countries while Counfreedise is expecting to exceed Rs 100 crore revenue for the fiscal 2018-19.
 
Akshath Tiwari, Ecom Manager, VIP in a statement said, “Counfreedise is the pioneer in advanced retail software solutions in India and that is why they were our preferred choice when we decided to go the online route. Our association with them will enable us to start and manage effectively our eCommerce operations and reach audience that has been out of our reach till now.”

Sidharth Mahesh, Managing Director of Counfreedise Retail Services Ltd, added, “We are glad to associate with VIP and add it to our already existing brands’ list. This association and agreement is fuelled by our renewed confidence about our infrastructure and technologically advanced software solutions.
 
VIP plans to tap new markets and generate business from tier 2, 3 and 4 cities by boosting their online presence and will be using Counfreedise’s multi-portal selling, warehousing and big data analytics to boost sales.