VIP Clothing launches its first franchisee model store in Kochi

By

Maverick Martins

Published
Jun 8, 2022

VIP Clothing, India's leading innerwear manufacturer has expanded its brick-and-mortar presence with its first ever franchisee model store in the city of Kochi.

The store is located on the Civil Lane Road, Palarivattom, Ernakulam and offers the latest collection across categories for men, women, and kids. It features a diverse range of styles in brands that includes VIP, Frenchie, Feelings, Leader, and Brat.

Commenting on the launch, Sunil Pathare, chairman managing director of VIP Clothing Ltd in a statement said, "We are thrilled to announce the opening of a brand-new franchisee store in Ernakulam. As Kerala being the strongest market for VIP Clothing from many years, made us to take a decision of launching the 1st franchise model in Kerala.”

“We hope to open many more stores as a one-stop shopping destination for all your innerwear needs. We plan to expand the VIP Inners exclusive stores in the next 3 years to 100 stores in India,” he added.

VIP is one of India’s leading intimate apparel companies providing intimate wear to consumers across various segments under different brands VIP, Frenchie, and Feelings, among others. It has a pan-India presence with one of the largest distribution networks.