Ustraa launches campaign with actor Siddhant Chaturvedi
Ustraa, the men's grooming brand from Happily Unmarried, has launched a new campaign titled 'Ustraawale', featuring Bollywood actor, Siddhant Chaturvedi.
The brand is looking to make deeper inroads in the men’s grooming market with this campaign and expects Siddhant’s popularity, especially among the youth, to widen its customer base in the country.
The campaign featuring the actor has already been rolled out on all social media platforms including Instagram, Facebook, Youtube, and Twitter.
The Ustraawale campaign has been created in partnership with ad agency Publicis India and has the tagline “Ustraa wale jo bhi karte hai poore swag se karte hain.”
Commenting on the campaign, Rajat Tuli co-founder of Ustraa in a statement said: “Ustraa's brand personality is playful swagger. In our communication we wanted that to come across very strongly. The agency managed to do just that.”
Rahul Anand, co-founder of Ustraa added: “This is our first brand campaign and a start of Ustraa 2.0, we are super excited about the way the ads have turned out.”
Happily Unmarried was founded in 2003 and sells a range of beauty, personal care, and lifestyle products priced in the affordable section of the market. The company’s products are available through multi-brand retail outlets across India and on their e-commerce store.
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