USPL’s Wrogn partners with Animal Planet for new collection
The apparel range aims to spread the message of protecting endangered species and portrays animals including the tiger, sea turtle, gorilla, Sumatran elephant, and panda, among others.
Commenting on the association, Virat Kohli, co-owner of Wrogn, in a statement said: “I’ve been associated with Wrogn since inception and we take some exciting initiatives season after season. I couldn’t be happier that Wrogn is taking a step in the direction of creating awareness around animal endangerment.”
Anjana Reddy, chief executive officer, Universal Sportsbiz, added: “We like the essence of this collaboration with Animal Planet as it enables people to wear their cause that they feel so strongly about and spread the word at the same time. The Rorschach art design is very interesting and hard to miss.”
USPL was founded by Anjana Reddy in April 2012. The business operates from over 100 factories across India and runs retails outlets for their various fashion brands that are available across multi-brand e-commerce vendors.
The new Wrogn collection will be available at its exclusive brand outlets, Shoppers Stop, and Myntra.
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