US Polo Assn opens new store in Trivandrum

By

Isabelle Crossley

Published
Mar 24, 2023

Arvind Fashions Limited’s casual wear brand US Polo Assn has opened a new brick-and-mortar store in Trivandrum. The store measures 1,700 square feet and is located at Vellayambalam. 

The new exclusive brand outlet opened its doors with US Polo Assn’s spring/ summer 2023 collection of polo shirts, denim, button downs, chinos, footwear, and inner wear, the brand announced in a press release on March 24. The store is designed to reflect the sporty inspiration behind the label and images of its latest campaign adorn the walls, designed to evoke the feel of a classic American summer. 
 
“We have always believed in staying ahead of the curve and understanding the needs of our ever-evolving consumer,” said US Polo Assn’s CEO at Arvind Fashions Limited Amitabh Suri at the store launch, the brand announced in a press release. “The US Polo Assn brand store at Vellayambalam carries the entire might of our product offerings: Sportswear, Denim & Co., Footwear, and Inner-wear. This new store is yet another step forward in our growth plan to emerge as the ultimate destination for premium, relaxed casual wear.”

The new store at Vellayambalam features US Polo Assn’s ‘rebranded identity’, according to the business. This includes an all-white interior, accented by the band’s colours, and wood, metal, and concrete detailing. This new brand identity has already been unveiled in its stores in Lulu Mall in Lucknow and Bengaluru as well as Express Avenue in Chennai.