US Polo Assn names Arjun Rampal as brand ambassador
US Polo Assn retailed in India by Arvind Fashions Limited has named Bollywood actor Arjun Rampal as the brand ambassador for the Indian market.
The brand has launched a campaign ‘Play Together’ featuring the actor and expects the association to help it enhance its brand visibility in the country.
Talking about the association, Arjun Rampal in a statement said: “Being associated with an iconic brand like USPA is a great feeling and becoming the first Indian brand ambassador is truly an honour. The new campaign focuses on twinning which is a fun and fashion-forward concept that captures the pure, emotional bond fathers share with their children. As a father this is what drew me to the brand.”
Amitabh Suri, CEO of US Polo Assn at Arvind Fashions Limited, added: “Through our new campaign with Arjun, we are focusing on expanding the brand reach to the offline and online customer base. His huge fan base will encourage demand and excite our consumers to visit our remodelled stores that embody the spirit of Polo – classic, and cool.”
Arvind Fashions also plans to create a new brand identity for all the upcoming stores as a part of its expansion plans to connect with its target audience.
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