Universal Sportsbiz names Karan Johar as chief creative advisor

By

Maverick Martins

Published
Jan 12, 2022

Universal Sportsbiz Pvt Ltd (USPL) has bolstered its creative team with the appointment of filmmaker Karan Johar as its chief creative advisor.
 

In his new role, Johar will be working with the USPL’s in-house design, marketing and creative team and provide direction for the upcoming campaigns for fashion brands Wrogn, Imara, Single, and Wrogn Active, among others.
 
Commenting on his association with USPL, Karan Johar in a statement said, “I am very excited to be a part of USPL and we are really looking forward to disrupting the market for Indian consumers with fresh ideas. We can’t wait to expand our footprint amongst Gen-Z and strengthen our foothold in the Indian youth market.”

Anjana Reddy, CEO of USPL added, “Karan Johar has a strong sense of the pulse of consumers, especially Gen-Z and millennials. He has a proven track record of being a smart businessman and has foresight into trends and businesses he partners with, creating a win-win situation. Together, we are looking forward to capturing the Indian fashion market in a big way.”
 
USPL brands are retailed across the country through exclusive stores, large format stores and multi brand outlets. They also sell through their website and e-commerce platforms like Myntra, Flipkart, among others.