United Colours of Benetton launches 'UnitedByVote' campaign with Bollywood actors
United Colours of Benetton launched its latest campaign ‘UnitedByVote' at the Jai Hind colleague in Mumbai with Bollywood actors Saif Ali Khan, Bhumi Pednekar and Siddhanth Chaturvedi.
The campaign aims at sensitising the people to exercise the power of their vote during the ongoing Lok Sabha elections.
UCB has also launched a video with a title 'Show them who has the power' followed by#UnitedByVote.
Speaking about #UnitedByVote campaign, Sundeep Kumar Chugh, CEO and managing director Benetton India, in a statement said, “Benetton Group has always been supporting social causes and taking strong stands with no diplomacy. The campaign 'UniteByVote' is Benetton's initiative to create a more meaningful voice, bringing together the youth and the diverse pillars of our society to create a more encompassing and a united nation which exercises its power of vote rightfully."
The actors too echoed the sentiments of the brand and emphasised the importance of voting.
Saif Ali Khan said, "Not voting shouldn't be an option. Any government or any leader should fear the power of unity and the power of vote that we have.”
Bhumi Pednekar added. “Casting our vote gives us the power to bring in the best government. Voting is the largest festival in India when 9 million people come together to vote and choose a government made for us and by us.”
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