United Colors of Benetton appoint Kaveri Nag as marketing head for India
United Colors of Benetton has strengthened its leadership team with the appointment of Kaveri Nag as the head of marketing and public relation for the Indian market.
In her role, Nag will lead the marketing strategy for the brand and be responsible for engaging with consumers across the country.
Commenting on the appointment, Ramprasad Sridharan, CEO of United Colors of Benetton India in a statement said, “Throughout her career, Kaveri has accumulated vast marketing leadership experience and has relentless energy and curiosity to understand consumer behaviour, which is ever so dynamic in the fashion industry. This is her second stint with Benetton, and we are confident that Kaveri will be a driving force in bringing our new brand vision to life through world-class creative, digital and omnichannel marketing strategies, and play a leading role in building the next generation of Benetton customers."
Kaveri Nag added, “Benetton has always been a brand that’s ahead of the curve, and I’m excited to embark on this new journey with the team amid an ever-evolving consumer landscape. Together, we will meet these new realities head-on, with a digital-first approach toward creating and engaging with relevant brand experiences for customers across different categories.”
Nag is a seasoned marketing professional with more than 12 years of experience in the lifestyle retail, luxury auto, and advertising sectors.
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