Uniqlo to launch e-commerce operations in India
Japanese apparel retailer Uniqlo plans to strengthen its presence in India with the launch of its official online store exclusively for the Indian market.
Uniqlo plans to commence full-scale e-commerce operations in India later this month. The brand had launched limited online deliveries in October 2020 to revive its sales amid the Covid-19 disruptions and lockdowns.
Uniqlo’s new online store is expected to live from July 30 and it expects e-commerce to contribute around 15 percent to its overall sales.
Tomohiko Sei, Uniqlo’s India chief executive officer, told PTI: “Launching our e-commerce operations is also a part of our expansion that will provide customers access to the brand at their doorstep swiftly in these times of cautious mobility. Our e-commerce sales ratio would easily surpass the average sales of each store in the coming times.”
On the offline expansion, Tomohiko said: “We never stopped our offline store expansion plans. We are always looking for new locations for stores because consumer touchpoint is also very important.”
Uniqlo, a brand of Fast Retailing, had entered the Indian market in October 2019. It is currently operating six stores in Delhi NCR.
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