Uniqlo collaborates with designer Rina Singh for ‘Kurta’ collection

By

Maverick Martins

Published
Sep 5, 2019

Japanese clothing retailer Uniqlo has collaborated with Delhi-based designer Rina Singh for a special ‘Kurta’ collection.
 

The collection has been inspired by the everyday wear of women from all over India and consists of four categories- tunics, dresses, pants, and stoles.
 
The new collection will be available in India, Japan, Singapore, Malaysia, Thailand, Indonesia, and the Philippines, as part of Uniqlo’s 2019 fall/winter offering.

Commenting on the special collection, Tomohiko Sei, CEO at Uniqlo India in a statement said, “We are excited to be launching the Kurta Collection along with the opening of the first Uniqlo store in India. The special collection is the result of our dedication to create high-quality daily wear that will meet the daily needs of our customers in India and other markets.”
 
“Kurta is one such silhouette which is much adorned and worn daily by women in India. We wanted to use our technology and innovation in fabrics with Rina’s design sensibilities to create a high-quality and functional version of ‘the Kurta’”, he added.
 
Commenting on the collaboration, Rina Singh added, “The Kurta has been India’s daily dress for years now. Through this partnership, we have pursued a contemporary version of the Kurta as an elegant essential for women of all backgrounds, regardless of age, culture or belief.”
 
Uniqlo will be officially entering the Indian market with three separate stores in the national capital New Delhi next month, with the first one launching at Ambience Mall in the Vasant Kunj.