Under Urmour partners with Ritu Phogat
Sports brand Under Armour has signed Indian mixed martial arts athlete Ritu Phogat as one of the athletes which the brand will work in the Indian market.
With this partnership, Phogat joins a distinguished list of Under Armour athletes like British professional boxer Anthony Joshua, golfer Jordan Spieth, swimmer Michael Phelps, and Dwayne Johnson, among many others.
Commenting on the association, Tushar Goculdas, managing director at Under Armour India, in a statement said: “From everyday athletes to the world’s best, Under Armour’s equips focused performers to strive and push their limits. Ritu Phogat has excelled in the international arena with her resilience, grit, and determination. We are privileged to contribute in her constant pursuit of performing better with our finest sports gear."
Commenting on the partnership, Ritu Phogat added: “I am delighted and honored to join the list of elite athletes who have taken Under Armour’s values and principles to a new generation of athletes. Under Armour’s aim of helping athletes around the globe to put in the work to achieve their goals resonates with the mindset I carried with myself when I entered the ring for the first time. I am sure with this association, I would be able to rediscover and expand my limits.”
Under Armour is an American sportswear and equipment maker that launched in India in 2019. The brand currently sells in the country through its retail outlets and leading e-commerce platforms.
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