×
205
Fashion Jobs
WALPLAST PRODUCTS
Opening For Manager Sales - Walplast Products Pvt. Ltd. (Pune)
Permanent · Pune
ADECCO INDIA PRIVATE LIMITED
Job Opening For Area Sales Manager Role For Mnc Company
Permanent · Bengaluru
DR LAL PATHLABS
Area Sales Manager -Chandigarh
Permanent · Chandigarh
JOB INDIA
Regional Manager Sales (Backend Operations)Garments - Gurgaon
Permanent · Faridabad
MANPOWERGROUP SERVICES INDIA PRIVATE LIMITED
Area Sales Manager/sr.Area Sales Manager
Permanent · Kolkata
HERITAGE NUTRIVET LIMITED
Cattle Feed - Area Sales Manager - Salem Location
Permanent · Salem
THINK FIRST DIGITAL
Hiring For Event Production Manager - Mumbai
Permanent · Mumbai
LUPIN
Opportunity For Area Manager - Mass Marketing - Lupin Ltd
Permanent · Pune
SOBHA
Manager - Sales at Sobha Nesara, Kothrud - Pune
Permanent · Pune
MIDAS HYGIENE INDUSTRIES PRIVATE LIMITED
Area Sales Manager - Punjab
Permanent · Jalandhar
PETPOOJA
Area Sales Manager || Software Sales (Pos) || Petpooja
Permanent · Navi Mumbai
FLEETX
Assistant Area Sales Manager/ Area Sales Manager
Permanent · Haldia
FLEETX
Area Sales Manager
Permanent · Tirunelveli
MINIVEL SERVICES
Area Sales Manager - Insurance Company
Permanent · Bengaluru
POLYCAB
Area Sales Manager
Permanent · Chennai
ACME SERVICES PRIVATE LIMITED
Purchase Manager For a Leading Textile Brand
Permanent · Mumbai
SBFC FINANCE
Area Sales Manager And Sales Manager- Loan Against Property
Permanent · Ahmedabad
GRAND CHEMICAL WORKS
Area Sales Manager- Lucknow (gt Fmcg)
Permanent · Lucknow
GRAND CHEMICAL WORKS
Area Sales Manager - Jaipur (gt)
Permanent · Kota
PUMA
Manager- Supply Planning
Permanent · Bengaluru
PUMA
Senior Manager - Performance Marketing- Marketplac…
Permanent · Bengaluru
SURYA FOOD AGRO LTD
Production Manager
Permanent · Greater Noida
Translated by
Nicola Mira
Published
Nov 3, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Under Armour's results undermined by US retail situation, all other regions grow

Translated by
Nicola Mira
Published
Nov 3, 2017

The quarter closed at the end of September was a particularly troubled one for Under Armour. The US sport apparel brand, which boomed in recent years, has been dealing with the consequences of the retail distribution crisis currently hitting the USA.


Under armour


In the latest quarter, Under Armour's revenue fell by 4.5% to $1.4 billion (€1.2 billion). In North America, sales were down 12.1%, to $1.08 billion. EMEA sales on the other hand grew by nearly 22%, reaching close to $128 million. Asia-Pacific sales were up 52% to $130 million, and in Latin America they rose 33% to nearly $47 million. The connected fitness business is also on the up, growing by nearly 16% to $23 million.

But it is Under Armour's operating income that is floundering. The brand explained that the downturn is linked to the ongoing North American restructuring, as its operating income lost nearly 69%, falling to $62.2 million. A 102% operating income growth in the EMEA region allowed Under Armour to generate a $17 million result there, and the brand also posted increases of 26% and 3% respectively in Asia-Pacific (worth $34 million) and Latin America (-$10 million). The loss being made on connected fitness instead worsened, and is now $44.6 million.

To fight the slump, which is expected to continue in the next few months, Under Armour relies on new product launches, such as the Curry 4 shoe or, in the running segment, which the brand regards as its main growth opportunity, on the launch of the new HOVR shock-absorber system. The latter also features digital sensors, targeting the connected sport segment. Under Armour's senior management team, led by Kevin Plank, is convinced the brand still has a strong growth potential. For example, only about 20% of its business comes from footwear, compared to about 50% for its competitors.

Under Armour is also busy analysing consumer behaviour, exploiting its connected sport services and apps, and combining their data with a more classic survey carried out with nearly 20,000 consumers. The study should allow Under Armour to better identify its customers, and perhaps bounce back to growth in 2018.

Copyright © 2022 FashionNetwork.com All rights reserved.