Under Armour expands retail presence with new store in Mumbai

Sportswear brand Under Armour has strengthened its retail presence with the opening of a new store in the city of Mumbai at the Jio World Drive Mall.

With the addition of this new store, Under Armour has taken its store count to four in the city of Mumbai and plans to further expand in this city as it sees strong growth potential in this market.

The new store will house the brand’s global footwear and apparel line like Hovr Phantom, Rush and Recover, Flow Velociti Wind, and Project Rock, among many others.

Commenting on the store opening, Under Armour spokesperson from India in a statement said: “We are an athletic performance brand that targets focused performers and provides them with innovative performance solutions that make them better.”

“There is growing participation in fitness activities such as running and training in Mumbai, the two largest categories for Under Armour. Hence this new store presents a great opportunity for us to serve focused performers in the vicinity. We are also excited to be present at Jio World Drive Mall, a luxury retail destination as it perfectly resonates with our positioning of being a premium sportswear brand,” the spokesperson added.

Under Armour has been rapidly expanding its presence in India and currently has 23 stores in 16 cities along with a strong online presence.