Umesh Modi Group launches cosmetics brand ‘Street Wear’
Umesh Modi Group has entered the beauty market with the launch of its cosmetics brand ‘Street Wear’.
Street Wear is targeting the new-age consumers and banking on its unique formulations specially created for the Indian skin type to drive sales of its products.
To connect with its target audience, Street Wear will engage in an influencer campaign with the theme #Lipsdontshy and will be working with influencers, and bloggers across social media platforms, where they can express their creativity through lip art.
Commenting on the launch, Umesh Modi, chairman of the Umesh Modi Group in a statement said, “We continue to invest in the Indian beauty market with the best of global brands. With the new look Street Wear, we offer the modern consumers with not only world class products but also a brand they connect with - the one which makes them break the stereotypes on beauty, gender, skin colour, roles & behaviour. Street Wear will continue innovating and launching many new colour cosmetics products in the coming months.”
Street Wear is currently available on all major e-commerce platforms and retail stores across India. The brand also plans to enter in a unique distribution partnership with Nykaa.
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