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Published
Oct 29, 2015
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UK's Selfridges is starstruck this Christmas

Published
Oct 29, 2015

"Journey to the Stars" is the theme for British bellwether department store Selfridges' holiday season scheme.

Photo: Selfridges


The retailer was inspired by the symbolic Christmas star and chose a theme with constellation and astrology as the main creative driver. Twelve of Selfridges' Oxford Street windows have been decorated with the signs of the zodiac, which took 500 people to set up.

In a corner window is a giant, fully rotating orrery of the solar system, which was made to scale with a help from Greenwich Observatory. The installation will be in place until 24 December and also includes mystic offerings like psychic readings, a psychic school, mystic workshops, birth chart tee-shirts and more.

Creative director Linda Hewson says: "We are very excited about our festive Journey to the Stars theme this year which has allowed us to creatively explore the realm of constellation and astrology. They are timeless and relentlessly fascinating to so many people.
 
Above all the theme gave us the opportunity to design startling displays, in-store experiences and product collaborations full of sparkle, stardust and fun. We are sure our customers will love how we brought it all to life in our windows and in-store."
 

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