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Published
Jun 29, 2015
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UK's New Look removes "unrealistic" mannequin after social media complaints

Published
Jun 29, 2015

New Look, the British fashion retailer that was recently acquired by Brait, has been criticized online for showing a mannequin with an extremely unrealistic bodyshape.

Photo: Sarah Hayter/New Look Facebook


A photo taken by Sarah Hayter and posted on New Look's Facebook-page shows a mannequin whose waist appears to be half the width of her shoulders. Hayter, who took the picture in a New Look store in Tunbridge Wells, commented, "So this is a mannequin in your store - personally think this gives out the WRONG message - especially to younger girls."

She was congratulated on her post by a number of other people who agreed that the mannequin's shape is unrealistic. New Look replied directly on Facebook, saying that the decision has been made to remove the mannequin.

New Look stated: "We are also going to start an investigation to ensure this style of mannequin isn't used in any other stores or is removed as appropriate. At New Look we would never want to encourage women to aim for an unhealthy or unattainable image or life style. The issues raised today will be treated with high priority in order to prevent any further distress."

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