UK's John Lewis to open Dutch shop-in-shops

By

Cajsa Lykke Carlson

Published
Nov 11, 2015

John Lewis, the British bellwether department store, is looking to expand its reach in the European market.

The company is set to open seven shop-in-shops in branches of the Netherlands' leading department store, de Bijenkorf, with the first three to open next spring in Amsterdam, Rotterdam and The Hague.

Eindhoven and Utrecht will get John Lewis shop-in-shops by the end of 2016, and Amstelveen and Maastricht in 2017. The stores will be created by the retailer's in-house store design team and measure 300-500 sqft. The shop-in-shops are set to offer John Lewis' own brand home and lifestyle products across bed, bath, living and gifts.

Andy Street, Managing Director, John Lewis, said: 'We're delighted to be debuting our first European shop-in-shop and de Bijenkorf is the perfect partner to enable us to bring John Lewis to a new customer base and country. Our existing shop-in-shops in Singapore, the Phillipines and South Korea have been well received and are trading well. Whilst we remain committed to our UK physical expansion we hope to announce more international collaborations in 2016."