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Published
Feb 19, 2015
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UK's Debenhams launches Principles Weekend by Ben de Lisi

Published
Feb 19, 2015

Today saw retailer Debenhams announce the launch of a new collection by designer Ben de Lisi, called Principles Weekend. The collection is a casualwear addition to de Lisi's Principles line for Debenhams.


Photo: Debenhams


The collection, which consists of 75 pieces, launches in stores and online today and is fronted by model Sophie Dahl. Ben de Lisi says; "I'm thrilled to be further building on the Principles by Ben de Lisi brand with a fresh and exciting casual collection. The range is for a modern, stylish woman who has an eye for quality, cut and detail."

"Sophie Dahl embodies everything that the collection represents – a beautiful, modern, sophisticated working Mum who always looks fantastic."

Debenhams brought back the Principles brand, which had entered administration, in February 2010 and the brand has been a successful addition to the company, taking in £26m in its first year. Principles saw a 20% increase in sales over the last year.

Images of Sophie Dahl wearing the pieces will be showcased in all stores that carry the line. Sophie Dahl says; "The collection is all about ease - for the shoot we really mixed and matched it, in a way that felt true to the way I dress."
 

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