UK’s Belstaff unveils first store in China
Following the launch of the luxury brand in Korea in September 2014 and the establishment of Belstaff Japan KK in July 2015, the British company is now continuing with its development in the Asian market with the opening of its first store in Macau, China.
Located at Studio City, an ambitious retail and luxury hospitality project, the new retail space will launch with the Autumn/Winter men's and women's collections showcasing British heritage and design innovations, combined with a modern sensibility.
Gavin Haig, Chief Executive Officer at Belstaff said:“Studio City is destined to become a retail mecca within Macau and we are pleased to be a part of this luxury shopping experience. Macau has a great reputation for luxury fashion and it makes sense to start our Chinese offering here, within one of the world's most dynamic and exciting retail environments."
The new store, which will be operated by Rainbow Group Macau, will reference the company’s flagship store in London’s New Bond Street, drawing inspiration from the brand’s British heritage.
Copyright © 2023 FashionNetwork.com All rights reserved.