UK's Belstaff names Liv Tyler global ambassador
UK heritage and fashion brand Belstaff has announced actor Liv Tyler as its new global ambassador and creative contributor. Over the past year, Tyler has been involved with Belstaff as the Executive Producer on its Outlaws film, which starred David Beckham, Harvey Keitel, Cathy Moriarty and Katherine Waterston.
Tyler will star in a multi-platform marketing campaign in 2016. She will also create a capsule collection together with Delphine Ninous, Belstaff’s VP of Women’s Design, which will be shown to press and buyers in February 2016 during London Fashion Week and will be available to buy from May 2016.
"Liv is a globally admired, natural talent with an undeniably independent spirit. Having worked with her in her role as Executive Producer on our film “Outlaws”, taking our relationship further was the most obvious and exciting post-production decision for us both”, said Gavin Haig, CEO of Belstaff.
Tyler said, "I've always loved stylish clothing that is built with a purpose and can not describe how exciting it is to be coming into Belstaff House with this new role. Besides representing the brand at a wider level, I am truly excited about rolling my sleeves up in the design room - and spending some of my Belstaff time on the other side of the camera. I want women everywhere to feel sexy, empowered and confident in what they wear. I believe I genuinely understand the role that the right clothing can play in making you feel ready and looking great for whatever adventure life may throw you."
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