×
143
Fashion Jobs
SAROJ JALAN
Marketing Strategist
Permanent · KOLKATA
ADD UR CO LLP
Production Manager
Permanent · Chennai
THE GLOBAL ZONE HR SERVICES
Production Manager/ Supervisor/ Incharge
Permanent · Pune
PUMA
Manager - Digital Marketing
Permanent · Bengaluru
THE BANYAN HR CONSULTS
Brand Manager For Leading Women's Wear Garments CO at Coimbatore
Permanent · Coimbatore
LEVI'S
Manager, Retail Merchandising (Ebo)
Permanent · Bengaluru
GLAN MANAGEMENT CONSULTANCY
Senior Buyer Lingerie (Knits Western Wear) - Retail Brand
Permanent · GURUGRAM
JOB INDIA
Asst. Manager E-Com Operations (Garments Retail) Gurgaon
Permanent · Faridabad
VASTRAKALA EXPORTS
Quality Manager
Permanent · CHENNAI
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Manager / in Charge - Production/Quality/Cutting - Garments Industry
Permanent · Bhiwandi
MINT AND MILK COMMUNICATIONS
Senior Account Executive
Permanent · MUMBAI
PUMA
Manager- Buying (Apparel)
Permanent · Bengaluru
PUMA
Manager- Business Intelligence
Permanent · Bengaluru
PUMA
Manager- Trade Compliance
Permanent · Bengaluru
PUMA
Manager- Supply Planning
Permanent · Bengaluru
PUMA
Senior Manager - Performance Marketing- Marketplac…
Permanent · Bengaluru
PUMA
Regional Sales Manager- Mbo (South)
Permanent · Bengaluru
PUMA
Manager- Returns And Spf Operations
Permanent · Bengaluru
PUMA
Manager Merchandising
Permanent · Bengaluru
PUMA
Project Manager- Operations
Permanent · Bengaluru
PUMA
Manager- Logistics Operations
Permanent · Bengaluru
PUMA
Warehouse Manager-D2C
Permanent · Bengaluru
By
Reuters
Published
Nov 21, 2016
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

UK retailers seek to woo shoppers with Christmas TV adverts

By
Reuters
Published
Nov 21, 2016

From a dog bouncing on a trampoline on Christmas morning to Mrs Claus helping a young boy with a gift for his sister, the festive television adverts are rolling out from British retailers keen to woo consumers in the crucial year-end shopping season.

Some 5.6 billion pounds is expected to be spent on Christmas advertising this year, according to Advertising Association and WarcData figures, up from 5.3 billion pounds last year.


The John Lewis Christmas advert, starring Buster the Boxer



High-street retailers are particularly keen to win over consumers wary after the country's June vote to leave the European Union.

"There's lots of different types of ads out this year but...the ultimate aim of these is to increase sales for brands," said Jane Bloomfield, head of UK marketing at research and consultancy firm Kantar Millward Brown.

Department store John Lewis has chosen Buster the boxer as the star of its campaign, with the dog surprising a young girl on Christmas morning by jumping on her trampoline present after seeing various wildlife enjoy the gift during the night.

Upmarket grocer Waitrose, which is part of the John Lewis group, chose a red-breasted robin battling snow, winds and storms to get to a British garden and taste a mince pie.

Marks & Spencer has Mrs Claus working on Christmas Eve after a young boy asks for her help with a gift for his sister.


Marks & Spencer 2016 Christmas commercial



Focusing on its fast delivery options, Argos, part of the Sainsbury's group, has opted for colourful yetis speedily ice-skating down streets, picking up all sorts of goods on their way.

"I think this year sees a return to perhaps a more light-hearted tone in some of the advertising, particularly people like John Lewis who have gone for less of a tear jerker but more of a nice make-you-smile type story," Bloomfield said.

"I think that is very reflective of the mood for 2016."
 

© Thomson Reuters 2022 All rights reserved.