×
320
Fashion Jobs
LIFE TURN MANAGEMENT CONSULTANT
sr. Manager Production - Sricity, Tada - Mnc Company - Engineering Ind
Permanent · Tada
MCKENZIE
Hiring For Retail Store Merchandiser / Manager
Permanent · Chennai
V2B GLOBAL CONSULTANTS
sr Technician Apparel -Buying Office
Permanent · Gurugram
MANPOWERGROUP SERVICES INDIA
Opening || Horeca Sales Manager || Kolkata
Permanent · Kolkata
ADIDAS
Senior Product Owner - Machine Learning & ai
Permanent · GURUGRAM
ADIDAS
Senior Technology Consultant - Omnichannel
Permanent · GURUGRAM
PUMA
Manager- Warehouse (B2C)
Permanent · Bengaluru
HARMAN FINOCHEM
sr. Manager- Api Production For Srp With Leading Pharma @ Aubad
Permanent · Aurangabad
PNB HOUSING
Area Sales Manager
Permanent · Thane
PNB HOUSING
Area Sales Manager
Permanent · Pune
JM FINANCIAL HOME LOANS LTD
Area Sales Manager - Home Loans
Permanent · Chennai
DANIEL WELLINGTON
IT Support Specialist
Permanent · MUMBAI
DBS BANK
Hiring For Area Sales Manager - Gold Loan
Permanent · Karaikal
DBS BANK
Hiring For Area Sales Manager - Gold Loan
Permanent · Thiruvarur
DBS BANK
Hiring For Area Sales Manager - Gold Loan
Permanent · Tirunelveli
AVANTOR
Area Sales Manager- Lab Consumables
Permanent · Pune
ADIDAS
Manager Brand Activation Originals
Permanent · GURUGRAM
ZACH LIFESTYLE PVT. LTD.
Manager - Content & Social Media
Permanent · MUMBAI
NEW ALFA INTERNATIONAL
Foundry Production Manager
Permanent · Dubai
MEDCIS PATHLABS
Medcis Pathlabs is Hiring For Pathology Area Sales Manager
Permanent · Visakhapatnam
PERFECT PUBLISHING SOLUTIONS
Area Sale Manager-b.Tech Fresher-German Mnc -Immediate Joining
Permanent · Bhubaneswar
PERFECT PUBLISHING SOLUTIONS
Area Sale Manager-Denmark Mnc - Medical Device or Hearing Aid
Permanent · Chennai
Published
May 15, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

UK prestige beauty driven by strength in urban centres says NPD

Published
May 15, 2017

The market for the sale of prestige beauty in the UK rose 4% to £2.55bn last year, according to a new report from The NPD Group, with the most impressive growth coming from key cities including Liverpool (15%), London (9%) and Birmingham (8%).


Dior



The rise in Liverpool is particularly interesting. The city is known for its addiction to strong make-up looks looks with the still-going-strong drawn-on brow look being popularly known as the ‘Scouse Brow’.

NPD said the city represents just 3% of the total prestige beauty market in the UK, but last year total sales of make-up there increased by 30% and women’s skincare by 6%.

June Jensen, Director, NPD UK Beauty said: “It’s a small sector of the market [but] the data demonstrates that women in the city have embraced prestige beauty and are upgrading their beauty regime with more premium make-up and skincare products.”

London, which represents 18% of the total market for prestige beauty in the UK reported an increase of 9%. In 2016 total sales of make-up there increased by 17% and women’s skincare by 6%. Birmingham, although being a bigger city that Liverpool represents a smaller 2% of the prestige beauty market and grew by 8%. In 2016 total sales there of make-up increased by 20% and women’s skincare by 8%.

Given the tough economic times, it’s unsurprising that the well-known ‘lipstick effect’ (whereby consumers get their luxury fix from cheaper products such as beauty rather than fashion) kicked-in. And this, too, was noticeable regionally. Sales of prestige lip products in 2016 rose an impressive 50% in Liverpool, 46% in London, 21% in Birmingham, 13% in Leeds, 11% in Belfast and 11% in Cardiff year-on-year.

But while prestige fragrance overall grew only 1% in 2016, again, key cities drove the growth. The market reached a value of £2.539bn with women’s scent growth of 7.5% in London and men’s fragrance growth of 12% in Liverpool. Growth in colognes rose most in Glasgow (21%), while Belfast saw a 72% surge in men’s Eau de perfume and 16% for men’s cologne.

Copyright © 2023 FashionNetwork.com All rights reserved.