×
196
Fashion Jobs
3FATE TECHNOLOGIES PVT LTD
Production Manager-Garment Manufacturing- Saree, Salwar Suit & Lehenga
Permanent · Kanpur
PUMA
Manager- Ecommerce Operations
Permanent · Bengaluru
PUMA
Warehouse Manager-D2C
Permanent · Bengaluru
PUMA
Digital Marketing Manager
Permanent · Bengaluru
EXPLODE SERVICES
Quality Assurance Manager Home Furnishing Garments For Noida
Permanent · Noida
EXPLODE SERVICES
Manager ie Garment Exports
Permanent · Noida
THE BANYAN HR CONSULTS
Merchandising Manager For a Seamless Garments Textile co at Coimbatore
Permanent · Coimbatore
OPERA CLOTHING PRIVATE LIMITED
Production Manager For Garment Manufacturing Factory
Permanent · Vapi
NIKE
Lead Technical Product Manager, ed&a – Apla
Permanent · Bengaluru
NIKE
Senior Security Incident Responder – Cis
Permanent · Bengaluru
FAABIIANA
Executive For Online Product & Order Management
Permanent · NEW DELHI
FAABIIANA
Customer Sales Executive (Female)
Permanent · NEW DELHI
NIKE
Senior Technical Product Manager, Inventory & Order – Apla
Permanent · Bengaluru
NIKE
Senior Technical Product Manager, Finance – Apla
Permanent · Bengaluru
NIKE
Senior Technical Product Manager, Core Erp – Apla
Permanent · Bengaluru
NIKE
Senior Technical Program Manager, Marketing Tech – Dtpo
Permanent · Bengaluru
NIKE
Service Delivery Manager, Operations Center – Tech Ops
Permanent · Bengaluru
NIKE
Director, Security Solutions & Delivery – Cis
Permanent · Bengaluru
NIKE
HR Manager - Nike India Technology Centre
Permanent · Bengaluru
NIKE
Financial Controller - India
Permanent · Bengaluru
NIKE
Software Engineering Manager, Finance & Procurement Technology – cf&c
Permanent · Bengaluru
NIKE
Service Delivery Manager, Sap & Omdl (Order Management & Delivery) – Tech Ops
Permanent · Bengaluru
Published
Dec 19, 2013
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

UK firm Select Research offers solution to sizing problem for clothing sales

Published
Dec 19, 2013

For three years now, Select Research, the UK's largest research firm in the field of body morphology, has been working on a project that should solve the problem of sizing, currently one of the most important issues for the footwear and clothing industries. The system developed by the British firm enables consumers to find their exact size by simply taking a picture of themselves with their mobile phones. This new technology was mentioned a few weeks ago at the Lycra Fiber Moves forum, organized by Invista in Verona, Italy.

Photo Select Research


"There is no such thing as one size fits all," emphasized many footwear industry experts gathered in Verona. According to various presentations given at the forum, "finding the perfect fit" has become the major concern of consumers, both in the areas of legwear and clothing. But how to find a system that perfectly applies to everyone? This issue has become even more crucial with the development of fashion e-commerce. The return of merchandise due to wrong size is a major cost for online retailers.

"Good size and fit have become the top priority for professionals in meeting their clients' needs. But the problem is complicated because each person's perception is very different. We tried to solve this equation through 3D technology, which provides a complete analysis of shape, reproducing an exact photocopy of the human body. Over 15 years, we have scanned the bodies of nearly 35,000 people, compiled into a single database," said Richard Barnes, managing director of Select Research.

Various initiatives were tested to find solutions for retailers, brands and consumers. For example, a scanner was installed in a shopping mall, bringing in 15% more shoppers.

A body scan data sheet


But, as Richard Barnes notes, such an initiative is expensive and difficult to replicate. "That's why we developed this revolutionary new technology that allows consumers to "scan" their bodies in 3D with a simple mobile phone. The photo must be taken front-on and in profile. It is then sent to our database, which analyses the image and determines the exact size of the customer without any margin for error," said Richard Barnes.

Select Research benefited from the support of eight retailers to develop its process. One major British chain in particular wanted initial exclusivity for this new technology, which will be launched in 2014.

Copyright © 2022 FashionNetwork.com All rights reserved.