Ualif launches fragrance store in Lucknow

By

Isabelle Crossley

Published
Oct 26, 2022

Ualif has opened a new store in Lucknow to retail its premium product range in the city’s Lulu Mall. The brand specialises in fragrances and attar. 

“The right fragrance uplifts your mood and makes you smile,” Lulu Mall Lucknow announced on Facebook on October 26. “Get your hands on the premium perfumes by Ualif by Daud Yaqub now in Lulu Mall, Lucknow.”
 
The new Ualif outlet in Lucknow is designed as a classic perfume counter with sleek black surfaces and brightly lit display areas housing the brand’s array of perfumes encased in sculptural bottles. Known for its natural and strong fragrances, the heritage brand is increasingly focusing on branding itself in the luxury segment of the market and expanding into modern retail formats such as malls. 

Ualif S.MD Daud MD Yaqub have manufactured natural attar and essential oils since 1950, according to the brand’s Facebook page. As well as brick-and-mortar locations, the business retails online through multi-brand platforms including Flipkart. 
 
The brand joins a wide range of Indian and international fashion and lifestyle labels in Lulu Mall. Opened by Lulu Group, the mall houses brands including Ajmal, US Polo Assn, Gipsy, and Rare Rabbit among others.