UK-based fashion brand Missguided partners with Myntra

By

Maverick Martins

Published
Nov 15, 2021

​UK-based fashion brand Missguided has partnered with fashion e-commerce major Myntra to retail its products in the Indian market.

With this partnership, Missguided will have its official brand store on the Myntra app and house products like dresses, crop tops, jumpsuits, casual party wear, and nightwear, among others.
 
The brand is targeting the mid-premium market and expects its affordable pricing to fuel its growth in the country.

Commenting on the association, Sharon Pais, chief business officer at Myntra, in a statement said: “We are thrilled to announce the launch of Missguided on Myntra. Missguided is going to be well-received among our thriving cohort of trendy, fashion-forward women shoppers as they are very open to globally creative and experimental styles. With Myntra’s deep reach and seamless shopping experience, we are sure Missguided will be among the go-to brands for the fashion conscious.”
 
Nitin Passi, founder and CEO of Missguided added: “We are elated to foray into the Indian market by partnering with India’s preferred fashion destination, Myntra. Missguided is poised to appeal to India’s fashion-conscious with its global range of uber-trendy apparel and cutting-edge styles. We are certain that our partnership with Myntra shall help us strategically build the brand and deeply connect with Myntra’s thriving cohort of young shoppers.”
 
Missguided is one of the UK’s leading fashion-forward online brands with a strong presence across several countries, including the U.S., France, Australia, and Germany.