UAE cosmetics brand Barkha Beauty to enter Indian market

By

Maverick Martins

Published
Apr 25, 2019

UAE-based cosmetics brand Barkha Beauty will be entering the Indian market with the launch of its exclusive makeup line in the coming months.
 

Barkha Beauty is a leading player in the cruelty-free cosmetics segment in the Middle East and hoping to replicate the same success in the Indian market.
 
The makeup line will consist of liquid matte lipsticks crafted by Barkha Shewakramani. The line has been manufactured in Bulgaria and will be sold in India at affordable price points.

The UAE-based brand will also plan to diversify its product portfolio in the coming months and will soon launch new product lines featuring air brush foundations, eye shadows and makeup brushes.
 
“The brand focuses on women with a passion for beauty and skin care and has a vision to touch base globally with her products. It imparts the philosophy that beauty is for everyone with the accessibility to avail these products,” Barkha said in a statement.
 
“Understanding the demand of today’s women, Barkha Beauty will soon be launching a range of organic products owing to the rich Indian heritage,” Barkha added.