U.S. Polo Assn launches new campaign ‘Play Together’ with actor Arjun Rampal

By

Maverick Martins

Published
Sep 6, 2022

U.S. Polo Assn has launched the new 'Play Together' campaign for its latest Autumn Winter collection with actor Arjun Rampal. His better half Gabriella Demetriades and their son Arik Rampal will also feature in the campaign.

With this campaign, USPA aims to expand its reach to a wider customer base across India and expects the campaign to connect with families.

Commenting on the campaign, Amitabh Suri, CEO, USPA India in a statement said, “Through our new campaign with Arjun and his family, we are focusing on expanding the brand reach to the offline and online customer base. Taking our campaign to the next level from last season, ‘Play together’ that captures the emotional & playful bond a family shares by twinning their look. Arjun’s association with the brand draws an instant parallel to his real-life persona.”

Arjun Rampal added. “My association with the brand over the last year has been phenomenal and I can't wait to share what we have in store for this new season with everyone. The experience of bringing my entire family together for this campaign was fantastic and I am sure all other families will thoroughly enjoy their shopping experience at USPA stores as well.”

U.S. Polo Assn is the official brand of the United States Polo Association and retailed in India through a licensing agreement by Arvind Fashions Ltd.