Truebrowns expands portfolio with launch of jewellery category

By

Maverick Martins

Published
Apr 28, 2023

Ethnic lifestyle brand Truebrowns has diversified its product portfolio by entering the jewellery category with the launch of its first jewellery line ‘Umang’.

The jewellery collection inspired by the cultural heritage of India is made with glass stone and brass includes a diverse range of necklaces, earrings, and rings.

Commenting on the launch of a new category, Udita Bansal, founder of Truebrowns in a statement said, “We always envisioned Truebrowns to be a lifestyle brand and it brings me immense joy to finally see that dream coming to fruition. It took us extensive research and trials of almost 1.5 years, to finally be satisfied enough to launch this collection.”

“Inspired by Indian motifs and heritage, much like our apparel collections, Umang also speaks and brings forth the glory of Indian culture and we hope that our consumers accept it as wholeheartedly as they have our clothes,” Bansal added.

Established in 2016, Truebrowns is a ethnic lifestyle brand and sells exclusively through its website.