Troy London and Sujan collaborate to support re-wilding project with an exclusive jacket
UK-based brand Troy London has collaborated with the Sujan luxury safari reserve in Rajasthan and created an exclusive jacket design to raise funds for its re-wilding project.
Troy London has added a Rajasthan-inspired touch to its quintessentially British style and created a customised take on its signature Tracker Jacket in support of Sujan, the brand announced on Facebook. The Troy London x Sujan Life Special Edition Tracker Jacket has launched on Tory London’s e-commerce store with £50 from each sale donated to directly to Sujan’s re-wilding and conservation initiatives through its SNS Foundation.
“The idea of a creative collaboration first came about last year, when the pandemic had driven tourism to a standstill and India was at the epicentre of the global Covid-19 outbreak,” Tory London co-founder, Rosie Van Cutsem told Vogue about the initiative. “We were keen to support and raise awareness of the critical conservation work of Sujan, (in its 20th anniversary year) not to mention the 20,000 villagers who benefit from their luxury tented camps, whilst also creating something that would appeal to safari lovers, who couldn't travel at that time.”
The jacket, made in the UK from 100% cotton drill, features red stitched details inspired by traditional garments worn by the indigenous Rabari people who live in the Jawai area.
“We are grateful to Troy London for supporting our frontline conservation work here in Rajasthan: we hope this collaboration will truly make a difference by investing in protecting our natural world through fashion,” said Sujan co-founder, Anjali Singh.
Copyright © 2023 FashionNetwork.com All rights reserved.